SUNDAY, JANUARY 7 | 11:15 AM – 12:15 PM


Generational Differences: Bridging Generational Gaps
Baby Boomers have different values than Millennials. Gen-Xer’s have different motivators than Generation Z. This session will help you lead and motivate your employees and small family businesses will explore ways to tap into their younger generation who may one day be leading the company.


Rather be Fishing? Preparing the Next Generation to Run Your Business
How to prepare your children or family to run the family business when it is time. Instead of waiting until it is time to sell or pass along your business you should be planning this early.


When to Outsource and When to Hire
Making the right decision is simplified when you learn how to effectively create an RFP for marketing services and evaluate the ROI on digital, print, and various media outlets. Find out ways to get the most bang for your marketing buck.


Okay, You Have WiFi … What’s Next? How to Manage Your Technology Once It’s Installed
Understand not only the costs of technology ownership, but how to maintain, train for it, and how to staff it once you own it. Learn what it takes to manage your technology for the greatest impact all the while keeping the cost in line.

SMALL FLEET – Session One

“I do” … Weddings!
To some motorcoach companies, it’s just another charter; to the couple, it’s the biggest day of their lives. Weddings can be a rich source of revenue for small fleet operators as they often need considerable hand-holding, customization, and coordination with other methods of transportation. This session will reveal how small fleet operators can showcase their attention to detail and distinguish themselves in the wedding community. A must attend session for small fleet operators desirous of growing their revenue. (Marketing)

Local Service Through Paratransit Contracts
Paratransit provides special transportation services for people with disabilities, often as a supplement to fixed-route bus and rail systems. It’s provided by public transit agencies but there is a huge opportunity for private companies to provide the service under contract. This session will provide a brief overview and a panel of experienced bus and motorcoach company management that provide these services and will discuss the pros and cons. (Marketing)


SUNDAY, JANUARY 7, 2:00 PM – 3:00 P.M.


A Financial Scorecard – Do You Know Your Score?
Spader Business Management has a 40-year track record of facilitating 20 Groups to help businesses perform better. Based on relevant information gathered from participating UMA operators, they help participants discern the key financial measurements and benchmarks, as well as how to score your own business.


Generational Differences: How to Market Your Business to Different Groups
Operating a small business, how do you marshal your limited time and resources to market to the myriad market segments—churches, schools, seniors, weddings, and more? Have you considered ways to adjust your marketing strategies when it comes to Boomers versus Millennials? This session will offer insight into ways to strategically approach each market by building understanding of the marketing channels and marketing tactics available, and showing how to match them to the various generations.


ELDs Chapter 2- The Bad News Is, You Are Required to Have Them. The Good News Is They Aren’t All That Bad!
ELDs are now required for carriers operating in the US and operators who have implemented them are finding some unforeseen benefits. Learn about the upside to ELDs, from reduced human error to reduced man hours.

SMALL FLEET – Session Two

Minority-Owned Businesses and the SBA 
Congress has long recognized that minority-owned small businesses often have marked disadvantages in the marketplace. The Small Business Administration (SBA) offers programs that give small business the opportunity to open important doors and prove their mettle. Some minority groups are presumed to be socially and economically disadvantaged and can qualify for the SBA 8(a) program. These groups include: African Americans, Hispanic Americans, Native Americans, Asian Pacific Americans, and others. This session will cover a range of topics including Small Disadvantaged Businesses, 8(a) Business Development program, HUBZone Program, Women-Owned Small Business, Service-Disabled Veteran-Owned Small Business Concern Procurement Program. (Management)

Regulatory Update for Small Fleets
Electronic Logging Devices, Lease and Interchange Rule, and Safety Fitness Determination Rules are just a few of the subjects this session will cover in this regulatory update. Additionally, the session will give participants insight into a range of enforcement issues and upcoming initiatives from the Federal Motor Carrier Safety Administration. (Regulatory)

SUNDAY, JANUARY 7 | 2:00 PM – 4:00 PM*


What’s Hot, What’s Not: Just Staying Ahead of the Curve – Industry Executives Discuss Today’s Hot Topics, Challenges, and Solutions
This select group of industry executives will discuss some of the industry’s most vexing problems and share practical solutions that you can take home. This extended session promises to be fast-paced, interactive, and informative.


SUNDAY, JANUARY 7 | 3:15 – 4:15 PM


Are You Working Harder and Making Less – Learn How to Make More
Are your expenses on the rise? Are your customers expecting more from you? Are you finding your company is busier than ever and not making as much Net Income as in the past? There are a lot of factors beyond our control that cause this; we need to focus on what we can control. Learn from a panel of high performing operators how to use the Financial Scorecard and make the correct adjustments in your business.


Getting Involved – Marketing and Business Development by Engaging in your Local Community
Hear from peers who have had success in growing their businesses through community involvement and by forging ties with their local convention and visitors’ bureau. Find out how they tapped into knowledge, relationships, and resources to be ahead of the curve when it comes to scoring contracts and work for large local events, public private partnerships for transit routes, and more.


You Could Be Attacked: Cybersecurity and Other Threats That Could Leave Your Company Paralyzed
Learn about possible cybersecurity threats your business might be exposed to. How to protect your company computers, your website, your customer’s payment info and more.

SMALL FLEET – Session Three

ADA – There’s More?
For over-the-road bus companies, compliance with the Federal regulations and serving the whole community is a must. But the American’s with Disabilities Act is multi-dimensional and imposes regulatory requirements on you as an employer, public business, and even your website. This important session highlights where others have fallen short of regulatory compliance, leading to U.S. Department of Justice action, and most significantly how to stay out of trouble. (Operations)

Fam Tours = Big Profits
Creating your image as a destination expert through familiarization tours is a terrific way to increase revenues and repeat business, for little investment. This nuts and bolts session will help you create those important contacts and find those group leaders that can take you to the next level. (Marketing)

MONDAY, JANUARY 8 | 8:45 AM – 9:45 AM
Sessions open to all – no tracks!

Ask the Experts on Regulations – New & Old – Everything You Wanted to Know, But Were Afraid to Ask
Federal Motor Carrier Safety Regulations can be daunting, confusing, and have varying interpretations. This Q&A session is designed to bring clarity to those Federal Motor Carrier Safety Regulations that may have confused you, and help bring you into compliance. A “must attend” session for those responsible for regulatory compliance and safety!

Drivers, Drivers, Drivers!
Nearly every UMA operator reports it’s increasingly difficult to meet the need for drivers. Is it time to take a page from the long-haul truck industry? Decide for yourself as this session will review the possibility of recruiting, pre-CDL drivers, training them for a CDL and to drive a motorcoach. Explore the many challenges along with the opportunities to resolve them.

Marijuana 101: How to Navigate the Differences Between State and Federal Law
Find out what bus and motorcoach companies need to know about varying laws regarding marijuana. Most of the west coast has legalized marijuana and Canada is expected to legalize recreational marijuana next year. This session will help you put company policies in place to protect you, and your business as it navigates different localities with different laws.

Risky Business – The Other Side of the Risk You May Not Know About
We all know the traditional hidden risks in the business, but in this session you will hear from insurance experts on exposures you might not have thought about. And some of these have cost operators thousands of dollars. The good news is you’ll also learn best practices to protect you and your company.

I’ll be fine …
We read about the accidents occasionally, and we hope it doesn’t happen to us, but can we do more? You bet we can, and it is called Fatigue Management! Fatigue is everyone’s responsibility and fatigue management starts in the front office. This session covers how operators can take charge and reduce the likelihood of a fatigue-related crash.