Learn how to supercharge efforts to reach and win over consumers by unlearning strategies that do not work, with the help of best-selling author Scott Stratten, whose reputation is built on his experience as an entrepreneur who has a unique way of approaching the changing world of business. He’ll speak during lunch on Monday, January 7, at the Broward County Convention Center in Fort Lauderdale, FL at the premier motorcoach industry event for North American bus and motorcoach operators and allied professionals.

Hailed as a high energy and hilarious presenter, Stratten has a proven record of motivating and entertaining audiences ranging from Fortune 500 companies to national business associations who enthusiastically attest to the value of his unique insights and the strength of his business advice.

“Scott is going to bring so much energy and excitement to EXPO with his truly unique take on traditional business strategies,” says Stacy Tetschner, President and CEO of UMA. “He gives brutally honest criticisms of the way things have always been done and motivates audiences to wake up and try new strategies that make sense right now. And he’s hilarious. People are going to go home ready to make some big changes.”

Stratten is a dynamic and sought-after thought leader who challenges business leaders to constantly rethink how and why they do what they do. In UnMarketing, Stratten makes the case that so-called tried and true methods are now tired and old, in addition to being ineffective. He recommends both online and offline methods of staying in front of your target audience, so when they have a need to buy, those customers think of you first. In a lively, fast-paced presentation, he’ll share effective tools and methods that incorporate social media as well as traditional local events to leverage better and more meaningful connections with your target market.