2027 EXPO Education Sessions

Who’s Your Banker? — Many businesses view their bank primarily as a provider of routine services, yet financial institutions can offer far more—particularly to small businesses. This Business Management and Finance session will explore how a strong, productive relationship with a banker can support informed decision-making and help advance a company’s long-term success. Designed for bus and motorcoach company owners and managers.

Holding an Effective Sales Meeting — Productive sales meetings should provide direction, strengthen motivation, and support profitable growth. This Sales and Marketing session will offer practical guidance for planning and leading focused staff meetings that align teams, clarify priorities, and move company goals forward. Designed for managers.

Reducing Risk — Preventing crashes, injuries, and property damage is central to safe and sustainable motorcoach operations. This Safety session will examine practical risk-reduction tools and measurable approaches that can demonstrate a company’s commitment to safety to insurance underwriters, juries, and other stakeholders. Designed for safety professionals seeking to broaden their knowledge and strengthen crash-prevention efforts.

Essential Tire Management — Tires are critical to the safety, reliability, and performance customers expect. This Operations session will outline the practices needed to help prevent catastrophic tire failure, extend service life, safeguard passengers and employees, and control operating costs. Designed for team members involved in day-to-day bus and motorcoach operations.

Selecting a Lender — In today’s volatile market, growing companies need lenders who understand their business plans and goals and can finance new acquisitions. This session is designed for owners and management staff.

So, What Is Your Market? — Understanding your market is key to growth, yet few companies have closely studied who their customers are. Identifying those customers makes sales and marketing decisions clearer and helps define staffing and budget needs. Join this lively discussion to explore a fresh approach.

The Building Blocks of Safety Culture: How Do I Stack Them? —  Workplace safety is something every company – no matter the size  – should not take lightly. Safety requires management to commit to an established workplace safety process and employees to commit to personal responsibility for their own safety and everyone around them.  In this session the speaker will focus on: Establish clear safety goals for your safety program; Define responsibilities that establish the backbone of your safety culture and build trust between management and the employees. Learning Objectives: 1) Define safety culture and what it means to the workforce; 2) Describe the different roles each level of the organization has with regards to establishing and maintaining the safety culture. regulations; 3) Identify how the workforce can participate in establishing the organization’s safety culture.

What Does Dispatch have to do with Safety? — Dispatchers are usually the last connection in the customer’s trip and the driver. Driver availability for the trip can take precedence, but there are other considerations that should be factored.

So, what is your market? Most operators know their business—but do they really know their market? Who is buying transportation today? Who should be buying from you but isn’t? Where are your best opportunities for growth? This session will challenge assumptions about customers, competitors, pricing, geography, and opportunity. We’ll explore practical ways to better understand your market, identify where growth may be hiding, and make smarter decisions about where to invest your sales, marketing, people, and resources. 

Artificial Intelligence — How You Will Use This New Technology? AI has moved from something we talk about to something businesses—and their employees—are already using. For motorcoach operators, the question is no longer whether AI will affect the business, but where it belongs and how to use it responsibly.This session cuts through the hype to explore practical ways AI can save time, improve decisions, strengthen customer service, and help teams accomplish more. We’ll also address the reality that employees may already be experimenting with AI without clear policies or oversight. You’ll leave with a better understanding of what’s useful today, where the risks are, and how to put AI to work in your organization.

Artificial Intelligence — We’re Breaking New Ground. What happens when AI moves beyond helping you write an email or summarize a document and begins participating in the actual operation of a motorcoach company? AI is moving into sales, reservations, customer communication, dispatch, maintenance, analytics, training, and other operational workflows. Some of these capabilities are already here; others are developing quickly. This session will explore the emerging edge of AI in the motorcoach industry—what is becoming possible, what it could mean for operators and employees, and how companies can prepare for what comes next.

Seeking Contract Business. In addition to everyday charter work, many bus and motorcoach companies are seeking private and public contracts that often provide revenue and work stability. This session discusses the importance of contract business and where you can discover these hidden gems and how current work can be converted to stable contracts. 

More to be added soon