Vice President of Media Relations, Goff Public
As a former reporter, he understands what motivates journalists and how to craft the perfect pitch. Applying this expertise, Chris helps clients develop effective public relations and communications strategies – and his track record for story placement in the media is unmatched.
Between journalism and public relations, media has been the focal point of Chris’s career for nearly 15 years. He has strong relationships with reporters and media outlets across the country, and is known for his judicious and straightforward advice. Across a variety of industries – from hospitality and health care to energy and the environment – Chris has helped clients protect and enhance their reputations, always knowing when and how to get the right story.
Chris also helps clients feel more prepared and comfortable working with the media as one of Goff Public’s lead media and spokesperson trainers.
In addition to being Goff Public’s media relations guru, Chris is a rock star and guitar player in his band, Reigning Runners Up. When he’s not caring for his young children, he can be found tearing up the pavement at races around the Twin Cities.
We all strive to provide the best service possible, but we may stumble from time to time. No one is perfect, and your customers know this. Therefore, how and when you respond to bad reviews can often resolve the issue and your responsiveness could actually win you loyalty or new customers who might see the public reviews. Hear a real story from one operator and learn some real life tactics and strategies for this issue from Chris Duffy, an expert in media relations.